Marketing

 Definition

Marketing:

Marketing is the process of identifying needs and wants of target customers and delivering the product and service to customer for earning profit. Marketing is the process of developing and exchanging ideas, goods, and services that satisfy customer and organizational needs with the help of pricing, promotion and distribution. 

or, 

Marketing is the process by which companies engage customers, build strong customer relationships and create customer value in order to capture value from customers in return. 

 The two fold goal of marketing:

☝To attracting new customers by promising superior value.

✌To keep and grow current customers by delivering value and satisfaction.

Also read: Fire insurance                                                                      

Products: 

Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want.

Services:

Activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything.